Swedish outdoor-lifestyle brand Tretorn, whose known for combining style and functionality at the intersection of fashion, sport and outdoor, celebrates their 50th anniversary of the iconic Nylite. And by doing so, Tretorn has partnered with artists from around the world to express themselves on the ultimate blank canvas: the Nylite sneaker. They tapped globally known American singer, songwriter, actor, and style icon himself Andre 3000 Benjamin to front their global Fall/Winter 2017 advertising campaign while bringing his distinctive style and artful character along with being appointed the brands’ creative collaborator.
The fall collection launches several new styles including updates to the classic Tretorn silhouette. Fall trends include metallic, distressed, and velvet designs. To shop the fall collection, visit Tretron.com and follow @Tretorn on social media for brand news including the announcement of André’s debut design collaboration which is slated to drop exclusively at ComplexCon this November and will launch in stores and online in Spring 2018.
Check out the campaign images below!
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