With high regards on and off the court, LA Clippers Point Guard and 9-time NBA Star Chris Paul has been much recognized as a menswear aficionado with nods from large publishing houses like GQ, Esquire and Vanity Fair for his fashion awareness. To further this trail blaze that he’s already set, top men’s fashion e-comm brand FIVE FOUR has tapped the star player to front their latest campaign. Chris fuses his personal style with the signature aesthetic of FIVE FOUR to disrupt the idea of the typical dress code. Exemplifying self-expression and tenacity this groundbreaking campaign illustrates what it means to live beyond the box and define your code.
The campaign is visible throughout billboards, digital advertising and national television commercials that will use fashion as a vessel to create awareness by challenging everyone to break from the norm and embrace their individuality. Through powerful language and thought-provoking imagery Chris invites you to defy the standard and make this movement a lifestyle. Drawn by his inspiring magnetism, FIVE FOUR chose Chris because of his bold ambition, Co-founder Dee Murthy says, “Chris has such a strong voice and an amazing platform and we wanted to showcase that in this campaign. We believe fashion should be about individuality and taking some risks and Chris really embodies that.” By not allowing society to confine you to a stereotype or category, together Chris and FIVE FOUR propose a question…. what is your code? The message of individualism merges with fashion in this progressive campaign and challenges you to join the movement and live life by your code. Check out the video below
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