Menswear designer Donrad Duncan of EFM (Engineered For Motion) opens a pop-up shop in NYC. A brand known for integrating sophisticated design, applied technologies, and truly innovative features with a multi-functional idea or “do more with less” apparel, that continuously pushes comfort and urban minimalist aesthetics to new levels.
The 2,000 sq. ft. retail shop is located in the trendy SoHo area at 347 West. Broadway with operating hours from 12:00pm – 9:00pm. Find current collections available for purchase just in time for the holidays along with special activations each day which you can find details here. Check out images of the shop below! (images by Paulsta Wong)
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