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THE WEEKND X H&M

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  • Chart topping music super-star The Weeknd has partnered with mega fashion retailer H&M for an 18-piece capsule. Following his first capsule earlier this year, this collection focuses on your fall essentials that consist of sweatshirts, jackets, and tees. Stamped with intricate graphics and The Weeknd’s ‘XO’ logo. A black and white color foundation infused into the collection with a pop of fuchsia jewel toned accents that round out the group.

    Once again I’ve selected my favorite pieces from H&M’s collection, and because we’re moving into Fall I’ve put the focus on sweats and hoodies. I was so happy with the first collection, I wanted to put my stamp on the pieces even more. We’ve been much more playful with the logos and graphics on many of the pieces, and I love the sense of identity that runs through the collection. This collection is the same as with everything that I do – it’s about the right detail, and a total feeling of authenticity.” says The Weeknd.

    Check out some the items below along with campaign imagery of the global artist.

    COLLECTION AVAILABLE ON H&M.COM AND IN STORES STARTING SEPTEMBER 28TH

     

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