The fashion brand known for giving back, TOMS started back in 2006 with the idea of creating shoes and for every pair purchased, the company would match a pair of new shoes given to a child in need. One for One™. To date, TOMS has given over one million pairs of new shoes to children through giving partners around the world.
Keeping this same mindset, they’ve set out to make this a mission with any partnerships. For their latest one, TOMS has partnered with Apple in designing watch bands inspired by founder Blake Mycoskie’s friendship bracelets for holiday 2016 season to bring awareness to global light poverty. For every TOMS for Apple Watch band purchased, the company will provide one year of solar light to an individual in need. About 1.2 billion people lack access to safe and reliable electricity, which negatively affects their income, health and well-being. This initiative will not only provide light, but will positively impact education, economic opportunity, health, and safety for these households. Check them out!
The Artisan Collection — $75.00
Inspired by TOMS Founder Blake Mycoskie’s collection of friendship bracelets from around the world, features woven fabric and genuine leather backing. Available in three colors.
The Utility Collection — $45.00
A classic look designed for travel and adventure, features premium, durable grosgrain fabric strap and genuine leather detailing. Available in eight colors.
All TOMS for Apple Watch bands feature a “GIVE TIME” etching and a gold “TOMS” emboss, as well as genuine leather and stainless steel details for a timeless finish. TOMS for Apple Watch bands are available in three different styles in several color ways. Pricing for bands is $49 and $75, respectively.
Solar light has an impact much further than just keeping the lights on longer. Solar light positively impacts:
- Education: Solar light allows for additional studying time after the sun goes down.
- Economic Opportunity: Families can save an average of 10% of their household income by using solar lights rather than paying for alternative light sources.
- Health: Solar light improves respiratory health by eliminating the need to burn kerosene or paraffin within the home.
- Safety: Solar light decreases the risk of fire and provides light for travel and necessary tasks.
- The Environment: Solar light reduces emissions of C02 gas.
TOMS has partnered with two Giving Partners, Solar Sister and Solar Aid, two companies whose missions are to provide solar powered light to homes in Africa. These partnerships are formed to ensure that individuals have access to safe, reliable light sources so that one more child will have the time to study into the night, one more person will have the time to work after dark and earn extra income, and one more family will stay healthy and safe.
Available at www.TOMS.com and TOMS stores across the U.S.
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