GUCCI PARTNERS WITH TOMMEY WALKER
Tommey Walker is a true patriot to his city of Detroit… a Detroiter through and through! A city that faces all sorts of odds but has always remained resilient and continued to overcome, the real underdog! A graphic artist by trade, but also a community leader that shares his gifts and entrepreneurial spirit to motivate, inspire, challenge, transform and develop; first in self, the community and then the world. Birthing the brand Detroit Vs. Everybody (DVE) in 2012 was to give visibility to mainstream media on the lack of cultural recognition as well as repeated thrashing on a place that has devoted, supported, and contributed so much to the world. Much like the grind and and hustle mentality of Walker, the brands’ mantra inspires self-expression, self- self discipline, and self-development; particularly among those who doubt themselves. Thus creating a globally recognized brand that’s deeply rooted into the city from production to sourcing to employment, DVE’s authenticity flows throughout its threads just like its origins . Immediately catching the attention of celebrities and developing major partnerships with companies like Genreal Motors and professional sports leagues, International fashion house Gucci has tapped Walker for a special collaboration.
Gucci, through its social impact initiative Gucci Changemakers, which focuses on increasing inclusion and diversity within the fashion industry and across communities and cities, together with Walker has created a special line-up of T-shirts. Intertwining Italian craftsmanship and Detroit’s industrialist savoir-faire, the collaboration uses Gucci’s fabric and raw materials and the VS. EVERYBODY graphic to underscore the likeminded creative vision and brand ideals that the House and Tommey Walker’s label are intrinsically known for. Tommey’s signature DETROIT VS. EVERYBODY logo is revamped to celebrate the Gucci Changemaker’s 11 US focus cities, first identified in 2019 for the launch of the program, which includes Atlanta, Chicago, Detroit, Houston, Los Angeles, Miami, New Orleans, New York, Philadelphia, San Francisco, and Washington D.C.
Retailing for $390 USD
A donation will be made to the 2020 and recently announced 2021 Gucci Changemakers North America Impact Fund winners whose local non-profit organizations that are focused on key social impact areas including social justice and equity; arts and culture; health equity and wellness; and education within communities of color. Not to mention, this partnership with Tommey Walker will be the first time Gucci has introduced a product collaboration under the Changemakers umbrella. Also, Gucci will release a special-edition GUCCI VS. EVERYBODY T-shirt, marrying the creative identities together, available exclusively in Detroit at the Troy Somerset Collection Gucci store.