A$AP Rocky's New Venture With PacSun

NY rapper and style icon A$AP Rocky has been tapped by lifestyle brand PacSun as their first-ever appointed guest Artistic Director. Signing a multi-year deal, this will surely bring in a huge boost in not only revenue for the Cali-based brand but casts a much wider net to a whole new consumer.

Rocky will oversee all designer collaborations, brand campaigns and in-store activations to support launches in both the brand’s DTLA and Soho brick and mortar locations. For the past 18 months, Rocky and his team have been working behind closed doors with PacSun on this exciting partnership. Not to mention, the timing for this couldn’t come at a better time as A$AP will be soon releasing new music, in which it will be a completely different direction that’s diverted from his past work but will encompass lots self-expression. So what better way to get your bearings? PacSun has allowed for Rocky showcase his creative freedom through his own inspiration by adding his own fashion flare.

For his first release, expect a drop this coming Friday with Vans for a capsule of three “Old Skool” styles in black canvas, white leather and silver reflective colorways, with particularly executed flame embroidery as a nod to Rocky’s creative umbrella, AWGE. To know more about upcoming projects with A$AP Rocky and PacSun, click the button below.