NIGEL SYLVESTER X DFNS
No one loves good wardrobe essentials more than men! From those same everyday jeans to those run down Chucks or the stretched out favorite tee. In order to preserve your everyday essentials, Amsterdam based company DFNS will take care of you from top to bottom (and feet). A line of protectors that target apparel and footwear that’s not only effective but also enviornmentally friendly. Combining expertise and innovation with Airopack® Technology, which uses compressed air instead of volatile chemicals and pressurized gas like a traditional aerosol. When you spray, all you you get is actual product. All products are water-based, free of solvents and fluorocarbons as others are non-toxic and biodegradable.
5 different products within the line to keep up with ones fast-paced lifestyle:
Apparel Launder — ‘de-wrinkles’ clothing by penetrating the fibers to weaken and loosen the hydrogen bonds that hold them together. The unique formula works on various fabrics to lubricate fibers, keeping creases at bay.
Denim Launder — the optimal way to reshape and revive you jeans while neutralizing odors and leaving a light green tea scent
Footwear Protector — a unique solution that lowers the surface energy so water rolls right off, no matter what material your shoes are made from. Minute particles penetrate the shoe’s surface, covering every individual fiber.
Footwear Cleaner — Uses surface activation to access and release dirt from the finest fibers, without harming the shoe’s material or its water-repellent coating. Contains the Footwear Cleaner, our Premium Cleaning Brush and our microfiber cloth.
Footwear Fresher — Bad smells are caused by stubborn odor molecules that multiply in your shoes over time. Each bottle contains a special formula with billions of active probiotics.
On the heels of their launch, DFNS has tapped BMX superstar Nigel Sylvester as their first ambassador. Nigel is no stranger to an active lifestyle while intersecting sports, fashion, music and culture.
“The DFNS brand and ethos complements my lifestyle effortlessly in terms of its design, function and innovative approach. I’m excited to be collaborating with a brand that shares similar passions and a progressive vision to collectively bring our ideas to life.”